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About NewsextraSHARE the buying power of a large group ACCESS results oriented marketing strategies, programs & specialist services OWN the NEWS EXTRA Brand The benefits are clear - SUPERIOR PROFITABILITY! Our VisionTo be Australia’s first choice retail franchise operating in the newsagency environment Our MissionTo drive the benefits inherent in group strength to our customers; that is all Nextra group members. With an outstanding franchise system that holds distinctive competencies in the areas of marketing, product negotiations and business management, we aim to provide complete support to each individual member allowing and encouraging them to develop a strong and profitable retail outlet through becoming a first choice newsagency destination for consumers. Our BackgroundThe result of the foresight of a group of entrepreneurial and experienced newsagents, Nextra Australia was established in 1995 . The purpose of the group was to manage the negative impacts and the market potential created by the then impending deregulation of the newsagency industry. News Extra is Nextra’s secondary brand, created by Nextra shortly after its inception in 1995. The brand was not actively marketed until October 2006 when a conscientious decision to launch the Brand has been taken. Our EvolutionOver the last twelve years, Nextra has strategically worked to build a strong and recognizable brand. We are currently Australia’s premier franchise group operating in the retail newsagency environment. From an initial 16 members we now boast more than 150 outlets across the Nextra Group operating in five states and two territories throughout Australia. Our FutureWhilst continuing to improve and evolve our offer to the consumer, quite simply, our intention is have a News Extra store in every retail precinct in Australia. Our strategy is to position our stores under a unified group providing as sustainable offer that extends well beyond a traditional newsagency. Our StructureWe are essentially a marketing group. Our structure is one where independent business owners subscribe through a franchise agreement and fee structure to the Nextra Group. In return we commit to developing and implementing marketing strategies, business systems and services designed ultimately to deliver superior profitability and educate franchise owners to achieve maximum potential as retailers. Similar to the Nextra Stores, Newsextra Stores will have access to specific purchasing through economies of scale with Nextra Group product deals and direct import lines. Newsextra stores will also benefit through optional access to Seasonal POS and a range marketing material and branding elements for your store assisting you in creating your distinctive professional image. It’s all about boosting your GP and providing you with a unified, bold presence in the marketplace. The News Extra Support TeamContact details located here.
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